The Key to Crafting a Digital Marketing Strategy for Mompreneurs

As a mother, you already have heaps on your plate. From efficiently managing your family, children, and home, you are also running your business with utmost excellence.

However, when it comes to amplifying your business, you cannot completely rely on the quality of your business products. You need to market your brand and enhance brand awareness to get potential customers on board.

With over a whopping 2.14 billion people purchasing products online, digital marketing should be your ultimate go-to strategy to target potential customers and drive in more sales.

We’ve thus put together this excellent guide to assist you in ameliorating your digital presence and crafting a robust marketing strategy that works.

1. Enhance Your Website’s SEO

A huge 93% of online experiences commences with a search engine such as Google, Yahoo, or Bing. Also 53% of the entire trackable website traffic crops from organic search.

These numbers thus indicate that SEO is the key. SEO alludes to the process of optimizing your business website in order to rank it higher on search engine results pages.

Here are some excellent ways to improve your business website’s SEO:

• Audit your website to scout for SEO issues. Social media tools such as Rannkly help determine the overall health of your brand's website and also help enhance your SEO ranking.

• Use the correct keywords to rank in the top search results. 

• Ensure to have a fast page loading speed. Google makes use of page speed to assiduously rank websites. Therefore if your brand website takes time to load, customers are most likely to go back to the initial search results, thus increasing your bounce rate.

2. Run Carefully Planned Paid Ads

SEO renders results but over the passage of time. Paid ads however provide excellent outcomes from the first day itself. 

Though paid ads can be a little expensive, they can however help accelerate sales and brand awareness if put in strategic congruence with SEO.

Our excellent team at Rannkly provides the most sought after social media management services, and we can assist you plan your online ads, in case you find this baffling.

3. Improve Your Content Marketing

Content marketing assists you exhibit your core expertise, enabling you to include strategic keywords, and thus amplify your chances of ranking in the top search results. 

Mentioned below are some practices for effective and result oriented content marketing. 

• Write about topics of interests that intrigue and entries your potential clientele. 

• Offer actionable tips in all your blogs to assist your customers with effective solutions. 

• Add relevant links to your articles to rivet readers so that they spend more time on your website.

And well in case you find this a little overwhelming then we at Rannkly have got you covered because we offer the most brilliant social media management and online reputation management services. We help brands and businesses to a tee and help accelerate their overall Google search rankings, thus working as exceptionally remarkable catalysts to help drive in more sales and business. Contact us for a free consultation today and speak to our dexterous experts.